Identity.

For me, visual identity is about achieving the perfect cohesion of form, image, colour and typography....

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How we go about fulfilling that is down to scope and budget, projects have ranged from a simple logo refresh to a fully creative service with output to extensive digital & printed collateral and guidelines documentation.

My Process

Brief > Sector research > Mood boards > Concepts > Visual identity guidelines > Collateral output

Typical Output

  • Logo - in Pantone/CMYK/RGB and reverse out variants
  • Idents - supporting graphical elements
  • Stationery - business cards, letterheads and email signatures
  • Digital and printed brochureware
  • Email newsletter templates
  • Press and banner advertising
  • Powerpoint/Word templates
  • Photography lightbox - stock recommendations
  • Visual Identity guidelines document - how to deploy the identity

Contact me for more information.

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Identity Design

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Contact

If you're interested in what I could do for you or your organisation let's talk. In the first instance if we haven't spoken before please email me at:

dan@danmacleod.co.uk

or you can find me here:

Linkedin

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