Cycling Apparel - Bespoke cycling brand and kit design

Knowing a sector intimately, as a keen club rider, has made this design work a great pleasure to undertake.

I have created the bcc identity for our local club and deployed to multiple racing kit and tour jersey designs. As the club has embarked on it's 10th year we have also created an anniversary Summer and Winter racing kit in partnership with Italian suppliers Rosti, see below.

Colour and design is a complex area to negotiate, you have to balance overall visbility for rider safety against maintaining brand identity, all the while ensuring you don't trip up any colour conventions within cycling (grand tour leader's jerseys, national champion colours and other CCs).

I am now opening out services to other clubs and cycling related businesses, so please get in touch to see what I can do for you.

Examples from the portfolio...